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Zaalima, Thank you For Trying But This Brand War Was Just Won By A Condom Company

Remember last year when chai wars took over our television screens and the internet? It started with Tapal, followed by Lipton and soon, every other brand with a knack for marketing. Later, we witnessed Nescafe calling chai “old school” aur sub Pakistaniyon ka imaan jaag gaya. Well now, it’s open season, once again: Coca Cola vs. Chai. Zaalima, this and Zaalima that. …

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